In June I found myself with the rather fantastic job of doing the live tweeting for media140 at their first Social Media event in Scotland.
Now, if I’m being totally honest, it was the first time I’d live-blogged an event on site. I’d done it before off the back of TV coverage – tweeting the Budget and the election from the Planet Holyrood account – and I frequently join in with the discussion/debate/caustic ranting on the #bbcqt hashtag when Question Time is on.
But this was different; this was a live, specialist event, where the speakers were talking right in front of me and I had to get their message out on Twitter quickly and efficiently.
Mark Jennings, the man who organised the event, tells me I did a grand job of that. That is nice to hear. I have since been asked by others to lay down some thoughts on the subject. Flattering. I love flattery; so here goes:
1. Practice
With enough notice of an event you can easily put in some practice.
Get on YouTube and search for the speakers. Familiarise yourself with their style of speaking and write up some dummy tweets while you’re watching them. I had to blog Trey Pennington, Pat Kane, and Steve Berry – all three very different speakers with different styles.
If you can’t find your keynote speakers on YT then politics is a great proving ground.
Politicians love to talk, they go on and on and are usually very deliberate in their delivery, much like event speakers are, always coming to a pertinent point. Fire up some old PMQ videos, or Andrew Marr on the iPlayer, or those ludicrous leaders’ debates from back in May, and get your tweet on.
2. Every character counts
If you’re live blogging on something like WordPress or Drupal or Joomla! then space may not be much of an issue, but if you’re live tweeting then every character counts.
Your speaker might take a while to make a point, and I can guarantee you he’ll do it in more than 140 characters! You need to be able to process the relevant parts of his/her speech as it’s delivered and shrink them down to fit in a tweet. Come on, how many of you actually click on Twitlonger links? I thought so.
In reality you don’t have the full 140 characters to play with; once you add in the speaker’s Twitter handle and the event hashtag (and those are essential) you’re down a fair chunk of tweet real estate. Once I’d included @treypennington and #media140 during Trey’s talk I was left with 116 characters per tweet to get Trey’s point across.
Don’t be afraid of summarising – it’s not optional, it’s essential, and confidence is key to it. You have to do it quickly, post the tweet and start listening for the next one. You don’t have time to 2nd guess yourself.
3. The right tools for the job
Equipment wise, you only need 2 things to do a good live tweeting job: a laptop and a cameraphone.
Do the tweeting from the laptop with its big screen and keyboard. Everyone has their favourite Twitter client but, for me, when you’re live-tweeting, the easiest one has to be the classic Twitter web interface – it’s neat and compact and rarely freezes up.
Yes, Tweetdeck and Hootsuite have multiple columns so you can follow @ replies, but during the talks you’re going to be too busy concentrating on covering the speeches to reply back.
On the laptop have a notepad window open with the event tag and each speaker’s name and Twitter handle typed in so you can quickly copy and paste when you need them.
The camera phone is where you’ll add some colour to the timeline. Between talks, or at the social afterwards, snap some pics, and instantly share them on the phone’s Twitter client. Your choice of photo-sharing service is down to you, but I like Twitgoo as it retains the background theme of the Twitter account you’re posting from.
The points above are just a few thoughts I put down on my process before and during the event in June. I’m no expert, but to my mind live tweeting is about engagement. It’s about bringing a little of the ambience and the atmosphere of your event to those who couldn’t be there, and enhancing it for those who could.
Your audience is in the room as well as out in the world. Try adding a little personality to your tweeting coverage too; if something’s funny then say so, if you think sharing a link to an external site (like How To Tie a Bandana) will add flavour to the moment then do it! You’re a tweeter, not a robot.












